















Select Projects
- Good. Morning. First Watch website information architecture and design. View Case
- Purchase Insights Cardlytics website information architecture and development. View Case
- Full-Stack Digital Vert Digital rebrand and web redesign. View Case
- Tools for Techs Sonic website and ecommerce experience redesign. View Case
First Watch Web Redesign 1
First Watch is a rapidly expanding breakfast and brunch fast casual restaurant with 500+ locations. Post pandemic they needed a web destination that better represented their brand and reduced friction with online ordering.
My Role
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1. Information Architecture
I worked with our analytics, SEO and creative strategy leads on a discovery brief. We used these insights to build a comprehensive sitemap, user flows and mid-fidelity wireframes of core pages.
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2. Visual Design
On this project I lead the visual design phase, working with a small team of designers to create the underlying UI design system, page layouts and design-handoff documentation.
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3. Front-End Development
I built much of the underlying core site theme, including core global components and high-impact page layouts, like the homepage and menu page. I worked with a small team of developers on other, deeper front-end implementation.
🚧 More details coming soon...
I’m still working on this one. Connect with me on LinkedIn for more details, or check back here (if you are very patient/persistent).
Cardlytics Web Redesign 1
Cardlytics a native-ad platform that drives the credit card rewards system for banks in the US and UK. After their IPO in 2019 they needed they rebranded a web experience that better represented them and their expanded offerings.
My Role
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1. Information Architecture
I worked with our analytics, SEO and creative strategy leads on a discovery brief. We used these insights to build a comprehensive sitemap, user flows and a complete set of wireframes.
-
2. Creative Consultation
Cardlytics in-house design team worked on the visual design for this project, but our team held regular check-ins with them to ensure SEO and CRO recommendations were kept top of mind.
-
3. Front-End Development
I built much of the underlying core site theme, including core global components and high-impact page layouts, like the homepage and menu page. I worked with a small team of developers on other, deeper front-end implementation.
🚧 More details coming soon...
I’m still working on this one. Connect with me on LinkedIn for more details, or check back here (if you are very patient/persistent).
Vert Digital Rebrand 3
Vert Digital grew from a small boutique digital ad agency to a full-service firm with 35+ employees. They asked their internal team to make them look and feel worthy of the Fortune 500 clients they were pitching.
My Role
-
1. Information Architecture
I worked with our analytics, SEO and creative strategy leads on a discovery brief. We used these insights to build a comprehensive sitemap, user flows and mid-fidelity wireframes of core pages.
-
2. Visual Design
On this project I lead the visual design phase, working with a small team of designers to create the underlying UI design system, page layouts and design-handoff documentation.
-
3. Front-End Development
I built much of the underlying core site theme, including core global components and high-impact page layouts, like the homepage and menu page. I worked with a small team of developers on other, deeper front-end implementation.
🚧 More details coming soon...
I’m still working on this one. Connect with me on LinkedIn for more details, or check back here (if you are very patient/persistent).
Sonic Tools Web Redesign 1
Sonic sells high-end toolboxes and toolsets to automotive and aviation technicians and businesses. With over 2000 tools and products, we helped create frictionless online buyer-journeys with smart configurable product templates.
My Role
-
1. Information Architecture
I worked with our analytics, SEO and creative strategy leads on a discovery brief. We used these insights to build a comprehensive sitemap, user flows and a complete set of wireframes.
-
2. Creative Consultation
Cardlytics in-house design team worked on the visual design for this project, but our team held regular check-ins with them to ensure SEO and CRO recommendations were kept top of mind.
-
3. Front-End Development
I built much of the underlying core site theme, including core global components and high-impact page layouts, like the homepage and menu page. I worked with a small team of developers on other, deeper front-end implementation.
🚧 More details coming soon...
I’m still working on this one. Connect with me on LinkedIn for more details, or check back here (if you are very patient/persistent).
About Me
Hello world. I’m an interactive design lead with broad experience as a creative and developer. I specialize in helping companies align business goals with user needs and bridging gaps between UX, design and engineering.
Brands I’ve Worked With
My Approach A few things I believe
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Insights drive better design. Design drives better insights.
Understanding your users’s needs and pain points are paramount. Gathering qualitative and quantitative data at the onset of a project is a good start, but real actionable insights are mined over time with iterative design and ongoing testing. Design, test, distill, repeat.
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Code is a design language. Final designs are written in it.
Siloed design and development phases of projects create inefficiencies, disconnects and ultimately a less usable end product. Detailed designed files provide great blueprints, but they will ultimately become artifacts. Developers should be embedded in the design process from the start, and, when possible, design iteration should occur with real code.
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Microinteractions matter. Details compel conversion.
Designers and stakeholders tend to focus on the 'macro': a perfect hero image, clever page heading or ensuring every possible link is in the nav. Great web experiences also hinge on smaller and less sexy elements, like: the loading state on a button, a well placed error message with helpful copy or a subtle animation that encourages the next step.
Hi. Pleasure to meet you
I’d love to chat
Topics that’ll likely will get an immediate reply include: Auto-layout in Figma, the Cardinals starting rotation and keeping wood peckers out of the fascia board on the north side of my house. Send a message here or connect with me via LinkedIn.
Got it! Thanks for reaching out, and for not being a bot. I'll get back in touch soon.